Why Video Is So Important For Cannabis Companies

Video Marketing Will Be The Next Big Trend In Cannabis

The cannabis industry is already highly competitive, and as new states legalize and we move close to federal legalization, the landscape is only going to become more difficult. Every cannabis business is going to need every advantage it can get, especially in terms of marketing. That's why the use of video as a key part of your marketing strategy continues to grow in popularity. Video marketing is a great option for boosting your brand aesthetic and increasing mindshare thanks to engaging content that connect directly with your intended audience.

Of course, video represents a significant investment, both in terms of time and money. So how should a cannabis company best utilize video content to get the most from their investment?

Use Videos For Educational And Informative Content

Because cannabis is such a new industry and carries a heavy stigma, there's a lot of misconception and misunderstanding about the plant. A great opportunity exists to build a meaningful following by creating educational content that showcases the truth about cannabis and provides useful information. This is especially true of companies that use video to educate customers about their specific products, how they can be used safely, and the kinds of results they can expect. Of course, it's important not to make any claims about the medical efficacy of cannabis products, but there's a growing body of research on cannabis's effects that can be drawn upon.

Improve Your Website's SEO

Many of the traditional avenues of marketing are closed off to cannabis companies, meaning businesses are fighting to win the SEO battle to win organic traffic. Video is one of the best ways to attract visitirs to your website without paying for ads. Because Google also owns YouTube, it has a vested interest in promoting websites that include video content (as long as its hosted on YouTube of course). In order to fully utilize this strategy you should match your video titles to the keywords you are trying to rank for. Another good strategy is to create a series of FAQ videos responding to commonly searched questions.

Commemorate Your Cannabis Events

As more people get vaccinated and cities continue to open up, cannabis events are expected to return in full force. Whether you are an events company, or a business that frequently sponsors or attends events, video is a great tool for maximizing the value of your presence. Recording your event or speaking engagement ensures that you can reach more people, and there is great value for event organizers to capture their keynote speakers and break out sessions as a way to monetize your event even after it has ended. Furthermore, as more companies enter the CBD and Hemp space, video allows you to connect with potential customers in neighboring states, regardless of their geographical distance.

Video Is Excellent For Highlighting You Are A Professional Brand

Professional video from an experienced video production company is one of the best ways for bolstering your brand image. Because you are able to speak directly to your potential customers, it allows you to communicate your values in a more intimate and effective way, while increasing your customer retention. This is why video marketing is so directly tied to sales growth. While it can be expensive, the ROI on professional video is tremendous thanks to how positively it contributes to your branding endeavors.

Connect With More People On Social Media

One of the best avenues for interacting with your cannabis customers is via social media, and video is extremely popular on the major platforms. Whether we're talking about Facebook, Instagram, LinkedIn, Tik Tok, or Twitter, all of them have rolled out new video initiatives in the past few years, and video content is being increasingly promoted. Posts that feature video will be disseminated more widely and the sooner you start producing quality video content, the sooner your cannabis company can capitalize on this trend.