How Innovative Cannabis Companies Are Using Drones
Rise above the competition with aerial footage and applications
When devising a marketing strategy for your cannabis business, you may not immediately think of drones. But drone photography and video are a great way to ensure that your brand stands out in an increasingly crowded marketplace. Companies in all types of industries are turning to drones to showcase their products, property, facilities, or staff. But the cool uses that people are using drones for extend beyond just marketing.
Let's examine some of the most exciting ways that a drone can transform your cannabis business.
Highlight Your Cannabis Farm Or Facility
Not to get too punny, but cannabis drone footage can put the high in highlight (I totally meant to be punny!) Hiring a drone pilot to take photos or video of your cannabis grow is the most common way to incorporate aerial footage, and when you partner with the right person or company, the results can be outstanding. Whether you're the owner of a beautiful outdoor farm or a technologically advanced indoor facility, a drone makes it easy to show your customers what's special about your operations, in a way that will immediately grab their attention.
Make Your Business More Attractive To Investors
As the cannabis industry continues to grow, and more big money operations are buying up the smaller brands or just driving them out of business, the only way many companies can survive is by attracting outside investment. But this is getting more difficult too, as investors are becoming more circumspect about where they place their bets. This means cannabis businesses need high quality pitch materials and investor decks if they want to really impress. High quality drone content that showcases your property, facilities and other assets is one of the best ways to show investors you are worthy of their attention.
Jazz Up Your Presence On Social Media With Drone Content
Drone content does especially well on social media. Hashtags that include drone in them are among the most popular, and as more and more cannabis hashtags are banned, drone content is a great way to reengage with a wider audience. This is true for farms, dispensaries, events companies, and pretty much any cannabis-touching business. Drones are also excellent for connecting you to a specific geographic region. By showing your products or brand next to images of Mt. Hood, the Golden Gate Bridge, or the NYC skyline, you are letting people know that you are a local business that cares about their community and state. This is a crucial element of cannabis marketing as more brands are being bought up by national corporations and out-of-state investors.
Boost Your Farm’s Cannabis Output
A secret use of drones that isn't as well known is as an agricultural tool. Drones are helping both indoor and outdoor growers inspect their plants and facilities in a way that would have been impossible a decade ago. Not without a helicopter at least. In 2021, drones are being used by cannabis cultivators to survey land, inspect crops, search out problem areas, and look for faults with solar panels, AV units, and other roof fixtures that may be difficult or dangerous to see close up. Drones can also replace actual farm hands, performing tasks such as planting seeds or applying fertilizer. Using drones for such activities can save money and time, while reducing the impact on your soil and plants.
These are just a few of the innovative ways that drones are improving cannabis businesses around the country. If you know of other cool applications for drones, please share them in the comments.